One of our auto plant clients had their environmental manager contact us who wanted to reinforce their recycling program with an employee awareness campaign.

Karen told us that they had a good process in place but were not getting the participation they had hoped for. They had very little budget but needed a big idea that could make a difference.

We came up with strong graphics showing a dramatic view of the world with "Reduce Reuse Recycle and the word Respect". We did other variations also. The client liked it and we proceeded. After several months of exposure they called and asked for us to create a new theme that would last for a full year.

We came up with a concept using an elephant and its reputation for having a long memory. After all, what we wanted the employees to do is to "Never forget to recycle".

Additionally, we created posters, banners, mugs, sticky note magnets and key chains as a start to the program.

The client has referred us to other peers and we continue to grow.